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What is Google Ads ?

What is Google Ads (Adwords)? Learn how to create your account and how to create a good ad?

Find out here everything you need to know about Google Ads and how to create your first campaigns.





Google Ads (formerly Google AdWords) is Google's ad platform. Its first version was launched in 2000 and since then it has led the Online Media market. Through Google Ads, it is possible to create Search, Display, YouTube, Gmail, and Play Store ads.



  • It has probably happened to you that, when doing a search in Google, you have found some links that stand out in the result.
  • You have probably also entered a blog and found an advertising banner located somewhere on the page.
  • Even when watching a video on YouTube, some ads have appeared before or during the videos.
  • The three ad examples above are different: the first is in a search, the other is on a website, and the last is on YouTube. However, they have something in common: they can all be created or managed through Google Ads.
  • Next, we will talk about how the Google Ads platform works, how to create an account, your first ad and we will also recommend some useful materials when creating ads that generate real results for your business.
  • Do you want to have a list of well-planned actions that will help you create your campaigns on Google and YouTube, without forgetting any important information? Download now our  Checklist: how to advertise on Google and Youtube 

What is Google Ads?


  • Google Ads, formerly known as Google Adwords, ad platform and Google's main source of income. Its first version was launched in 2000 and since then it has been leading the market.
  • Get a better understanding of how the tool works by watching the following video:
  • In 2016, Google AdWords earnings were around $ 79 billion. The second position is a bit far: we mean the Facebook ad platform, with $26 billion.
  • Since 2001, AdWords earnings growth has been remarkable, as Statista data shows :
  • But… what makes Google Ads such a fascinating ad platform?
  • Through this service, generally speaking, companies can pay Google to highlight them on the internet. But it is not that simple either.



The biggest advantage of AdWords is that the ads can be featured for a super-targeted audience.

  • That is, it is not simply paying to appear more times. It is investing in a qualified audience and therefore, that is related to your business.
  • Because at the end of the day, for example, for vegan food e-commerce, the most important would be: to display your campaign for 10,000 people, regardless of their diet, or for 500 people who declare themselves vegan?
  • This is the main premise of Adwords. Based on cookies and keywords, advertisers can determine when their ads will show.

With this platform you have the possibility to choose the type of Adwords campaign you want to develop:

· Search Network

· Display

· Google shopping

· Video

· Universal app campaign


Ads on the search network:

They are the ads that are displayed in the search results for certain keywords. These will be located as featured results at the beginning and at the end of the SERP (Search Engine Results Page) and with a small notice saying "Ad", which indicates that it is a sponsored link.

It is a particularly useful format for reaching people in search of specific products, services, or solutions. For the same reason, it is the most competitive type of campaign, since it allows to display text ads directly in the most used search engine in the world for users who are looking for exactly what the company has to offer.

Here, the great advantage is that the advertiser only pays when the person clicks on the result link to enter the website. In other words, these ads can have an excellent cost-benefit ratio for your business.




Ads on the display network

This style of campaign can be found on different websites, news pages and blogs. All of them make up the so-called Google Display Network, which reaches 90% of internet users in the world.

In absolute numbers, Google display ads are displayed on more than two million websites and in more than 650 thousand applications.

Display ads have special targeting options: keywords, geographic information, and remarketing. With them, you can get customers to see your brand, consider your offers and take action.

There are several ways to use display advertising:

  • Banner: these are graphic ads that can be images, interactive elements, animations, custom layouts, among others;
  • Text: it is similar to the banner but it has a “text box” format, which consists of a title, a description, the name of the company and a URL;
  • Gmail: These are personalized ads in Gmail that can be seen directly in the user's inbox.
  • Application: These are ads that appear specifically in applications for mobile devices.

YouTube Ads

If you are a YouTube user , you must have already seen that some videos contain advertising before starting or even during the video.

Therefore, you can also create campaigns that are linked to the videos on this platform.

With over a billion users, you can select the target audience you want based on age, gender, location, interest, and much more.

Important detail: according to YouTube, you will only pay when people are interested in your campaign. That is, if the ad is skipped before 30 seconds (or before the end), you will not pay anything.

That is it for Today!
See ya all later 
Make sure to daily read (http://numerounotechblog.blogspot.com)
 

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